广告业

移动互联网的公里/小时发展为搜索引擎营销领域带给了前所未有的变化和挑战,企业和客户的交互方式、交流形式、服务理念都在展开改变,新的行业格局悄悄构成,企业将如何面临更加智能与深刻印象的搜索引擎营销领域,构建新的营销升级再生?

01月17日, 2021 01月17日 0

毋庸置疑,移动互联网的经常出现,把整个世界密切的相连在一起,人人一部手机早就沦为了现实。

01月17日, 2021 01月17日 0

【中国商务服务网】说道到茶叶很多人想不到“六木”这个品牌,就因为“很多人不告诉”才有网友在笔者博客里留给“背离大众就是死路一条”的评论。

01月17日, 2021 01月17日 0

2016年10月22日—24日,由中国广告协会,广告人杂志联合主办的“融聚媒企 海纳百川——第23届中国国际广告节”在海南海口隆重举行,融汇来自国内外广告业界的5万多涉及人士分享盛会。

01月15日, 2021 01月15日 0

喜爱微电影:http://www.letv.com/ptv/vplay/23541037.html 2015年10月16日,上海——时隔去年西铁城公布全球品牌战略Better Starts Now,近日西铁城联手品牌女性代言人徐静蕾,发售了2015年全新微电影广告《指|针》。

01月13日, 2021 01月13日 0

TV programme producers adapt to the era of internet TV LONDON (18 October 2016) – Online platforms Netflix and Amazon have ramped up their investment in programming, spending $7.5 billion last year — more than CBS, HBO, Turner and most countries, including South Korea and Australia. Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion. The findings from World TV Production Report 2016, a forthcoming report by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions, examined how TV programme producers are adapting to the era of internet TV. “The levels of investment we are seeing from Netflix and Amazon are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said Tim Westcott, senior principal analyst at IHS Technology. Other online platforms like Hulu in the United States and China’s Youku Toudu, iQifyi and Tencent have also increased their investment in original programming and acquisitions. “In what Netflix calls the era of internet TV, more and more consumers are watching content online, shaking the foundations of the traditional TV industry,” Westcott said. “However, it’s premature to declare that the era of linear TV is already over, and Netflix and Amazon have come hard on the heels of a boom in production of original drama and comedy by the likes of AMC and FX in the US.” There were 148 new scripted shows aired by basic cable networks in the United States, up from 138 the year before and 96 in 2013, according to the IHS Technology report. In 2016 so far, there have been 113 scripted basic cable shows, compared to 78 on the networks, 31 on premium cable, and 57 online. To set these numbers in context: in 2012, there were three online scripted US TV shows, that number rose to 20 in 2014, 41 in 2015. Regional breakdown: US is clear leader, but China rises to number two in APAC “The primacy of the US in the worldwide programming market is clear,” Westcott said. “We estimate that in 2015, the US represented 33 percent of worldwide expenditure on TV programming, with $43 billion invested across free-to-air, pay TV and online.” “Amazon and Netflix, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms.” After the US, the mature Western European region is the next most important, investing $38.6 billion, or just under one third of the total. The biggest markets in Western Europe were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6 billion) and Italy ($4.6 billion). “Notably, China is now the second largest market in the Asia Pacific region, with $8.4 billion invested last year,” Westcott said. Japan is the largest in the region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India — both on $2.4 billion. Leading Latin American markets are Mexico ($1.5 billion) and Brazil ($1.4 million). Canada invested $3.4 billion last year. Russia and Turkey were both around the $900 million mark.

01月13日, 2021 01月13日 0

上海-2018年12月7日-全球化监测与数据分析公司尼尔森近日与国内零售巨头苏宁集团达成协议战略合作和数据共享协议,联合推出协助品牌商提高在苏宁易购平台站内与站外广告投放有效性和投资回报率的大数据产品:不易投魔方。

01月13日, 2021 01月13日 0

11月8日,2017搜狐WORLD大会在京举行,搜狐公司董事局主席兼任CEO张朝阳公开发表了致词。

01月11日, 2021 01月11日 0

3月24日,“无乐视 不体育:乐视2016奥运x中超x欧洲杯资源推介会”在北京举办,来自品牌广告主、广告代理机构以及行业媒体的近千人参与了此次盛会。

01月11日, 2021 01月11日 0

惊蛰刚刚过,社交媒体界又一声春雷炸响。

01月11日, 2021 01月11日 0
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